a letter to jimmy choo ;)

dear datuk jimmy choo,

a lot of question marks came into my head today when i read the star article about you being interested to buy the 'jimmy choo' company you have sold to tamara mellon few years ago.

you are finally regretting your sale?? i find the whole thing quite silly really.

if you are really interested to enter asia's market, must you do it via jimmy choo's name? yes, i know, the name is synonymous with good shoes and it is YOUR name that is on the shoes. but everyone who reads fashion news will know that they are not designed by you and that you are only involved in jimmy choo haute couture now.

do you really want to fight with the big guys out there to bid for jimmy choo?? LVMH, one of the leading groups of luxurious goods and not to mention owners of many designer brands is also bidding, do you think you have the capital to win the bid??

i believe, there should be no u-turn once you have made the deal of selling the name. if you really want to penetrate the asian market and have retail outlets to sell your own made shoes to reach to more customers, you can always start new lines under another name. who cares if you only use 'jimmy shoes' or 'choo shoes' or any other names you can think of, your fans will just be happy to be shod in any pair of shoes specially handcrafted by you.

a rose by any other name is still a rose. a pair of shoes made by jimmy choo is always jimmy choo's.

why waste the unnecessary fund to acquire what you have already sold? start anew and save those money (and still lots to keep) for marketing.

haiz, will you make me a pair of your jimmy choo's??? i will sing songs about them and spread words about your wonderful creations here ;P

love,
escape2