the bag again

Back to the ‘it’ bag mentioned earlier. The main cause why this bag is designed is to create and awareness among consumers to reduce the use of plastic bags.
However, since the maker has decided to make it into a limited edition kind of thing, don’t you think it has lost its cause? What awareness are they creating here?
If you really want to encourage everyone to use a reusable bag when they go grocery shopping, shouldn’t you be mass producing this bag to sell to the mass? Then everyone will be bringing it out and using it thus reducing the use of plastic bags (I hope).
p/s: release date in malaysia- 6 july...but already sold out.wtc. no date for australia yet ;P